Analysts say Nokia's management restructuring is too small too late

已有 148 次阅读 2011-3-22 23:41 |关键词:Chris%2CChris

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REVIEW: American IT Web site CNET, wrote today, although Nokia hopes to regain growth by replacing the CEO, but the move may be too late, and restructuring efforts have also been lacking.

The following is the text of the article:

Nokia coaching change

the past three years, Nokia has watched Apple eating away their market share in smart phones. Although Nokia finally

Friday,Christian Louboutin Plisseta 140 satin slingbacks, Microsoft executives 史蒂芬埃洛普 Nokia appointment (Stephen Elop) to succeed Olli-Pekka Kallasvuo (Olli-Pekka Kallasvuo) as CEO. Elop is a Canadian, he will become the first non-Finnish Nokia CEO. He will officially take over on September 21 the world's largest mobile phone maker's helm.

the coaching change is not surprising. Over the years Nokia has been the king of the global handset market, but most important is the poor performance of smart phones. And the company in the process of expanding the North American market is still not much progress. This summer there are rumors that the company considered restructuring the management in order to restart the strategy.

Nokia Chairman 约尔马奥利拉 (Jorma Ollila) said in a statement: Nokia's potential to play. But some people may think that, in the Nokia two or three years ago, began to notice that Apple strongly to grab market share and profits, they should make a difference. But also questioned whether the new head of the Nokia help keep the world's largest mobile phone maker's position, and reinvigorated its high-end smartphone business.

Elop, 46, previously served as head of Microsoft's business, the department's business, including Microsoft Office products. Before that, he also worked for Cisco rival Juniper Networks, Adobe and other technology in the company.

Elop on the value of Nokia's most important is that he understood the U.S. market. At the same time, he was in the highly competitive mobile phone market does not have any experience. However, Nokia believes his past experience to help companies transition will be a great wealth of Nokia to help them find new paths.

face two major challenges

Nokia has two main problems to be solved. First, the company's smart phone business is faltering, with Google Android and Apple iPhone during the confrontation, there is likely to continue to lose.

Nokia's Symbian operating system is still dominant in the smart phone market. According to the U.S. market research firm IDC data, Symbian's share of global smartphone market is still as high as 40%. But IDC predicts that by 2014,Christian Louboutin Evening shoes, Symbian's share may be reduced to 30%. At the same time, Google Android is expected to grow from the current 16% to at least 25%.

In another report released this week, the U.S. investment bank Piper Jaffray and even expected, by 2014, Android will be the market share of more than 50% Apple iOS will be 20% to 30% room. The Symbian will have to include the RIM BlackBerry and Windows Mobile operating systems and products, including competition for the remaining 20% ??to 30% of the share.

Nokia is facing another major problem is that, unable to break the U.S. market. The company has repeatedly tried and AT & T and Verizon Wireless and other U.S. operators to build large-scale cooperation, but often fail. This is Nokia's high-end business impact, because of its flagship product, the carriers can not get a substantial subsidy. U.S. mobile phone users with AT & T just signed a two-year contract, the purchase price of $ 199 for iPhone 4 phones, but the purchase of Nokia smart phone, have to pay full price. For example, the Nokia N97 in the U.S. priced at more than 600 dollars. Even AT & T's network through the sale of the Nokia E series phones, its sales are not comparable with the iPhone and the BlackBerry. The inability to achieve excellent performance in the U.S. market,Christian Louboutin Slingbacks, making Nokia's smart phone business at a great disadvantage.

Nokia event held in London next week will be, an important release another smartphone. The N8 touchscreen phone called the use of the latest operating system, Symbian 3, with 12 million pixel camera and built-in video editing software. The product is called the latest iPhone killer, but as usual, there are not any information indicating that U.S. carriers will provide massive subsidies for the products, which means that the device does not accomplish much in the U.S. market.

Nokia will also be a lot of attention over the past few years into a product called Ovi services business, and not focus on the development of mobile phone users want and mobile applications, and expand the United States and other major markets. Ovi service in 2008, and is planning to provide users one-stop service. But has not received much Ovi development,Christian Louboutin Declic 120 suede pumps, but is gradually began to cancel some services.

Earlier this month,Christain Louboutin Big Lips bootie 120, Nokia announced that it would cancel the October 1 cloud Ovi File file-sharing service. The company last year closed the

with a particular Nokia mobile phone bundle It is unclear what the prospects of the service. The company launched in many countries around the service, but not yet published for the U.S. market.

Nokia in 2007,Christian Louboutin Christian Louboutin Multi Booty 140 boots, spent 8.1 billion acquisition of map service Navteq,Christian Louboutin Pumps, but has not been too successful. The company had already started to provide free navigation service for mobile phones, and hope to raise part of the high-end smart phone sales and prices.

new CEO to turn around

faces two major challenges, Elop should first open up the smart phone market,Christian louboutin discount, the introduction to a real confrontation with the iPhone and Android mobile phone products. But this does not mean simply to develop thousands of new features with a touch screen smart phone. Over the years, Nokia has been able to lead the trend, is that the company can be a lot of new features integrated into the phone. But these phones is the lack of ease of use, Symbian operating system to provide users with cool feature is very backward.

In addition, today's smart phone users are no longer simply choose to have the highest pixel camera phones, mobile applications they want, which is Nokia's lacks. Ovi Nokia has not released the total mobile application store,Christian Louboutin JS 100 paneled leather pumps, but analysts estimated in February this year, as of early 2010, this number is about 6118 models. Nokia's recent These content items, including music, video and other mobile content. At the same time, Apple's application store has 25 million lines are applied, the application of Google Android has over 50,000 models total.

but the development of new mobile phone and create a developer community will be able to meet the increasing user demand for mobile applications. Some experts believe that Nokia need to completely give up the Symbian operating system in favor of Google Android operating system. Rival Motorola is through this strategy to re-gain a firm foothold in the smartphone market's. But Nokia, the switch to Android system will be very painful decision because the company made significant investments in Symbian, but Symbian has launched hundreds of products.

addition to re-focus on core business and to revive the smart phone product line, Elop also signed with U.S. mobile operators,Christain Louboutin black leather 'Roman 120' button detail booties, large-scale agreement, and not only sold it to several AT & T very little of the Nokia mobile phone. Need to ensure that its flagship Nokia smartphone to land at least one major U.S. carrier's network. Considering that the company has been catering to GSM network technology, so its current partners to be limited to the four major mobile operators in the United States in two, that is, AT & T and T-Mobile USA.

Clearly, Nokia need to make some major changes, but it is unclear whether Elop ideal candidate for this position, and Nokia will take the necessary measures to back on track. Nokia, Microsoft also is a slow change in large enterprises. In addition, Elop's work experience has focused on the network and enterprise software,Christian Louboutin Fortitia 100mm sandals, not handsets. But as mobile phones become increasingly complex, perhaps Elop play this background can help.

Unfortunately,Christian Louboutin Pigalle 120 polka-dot pumps, Nokia, the time is pressing. Although Nokia is trying to restructuring, but its competitors are continuing to win market share. Android's explosive growth has already begun to help Motorola, Samsung, Nokia, HTC and LG challenges. With the Verizon version of Apple's iPhone next year the possibility of gradually increasing short-term the company has not the slightest sign of slowing down. (Ding Hong)

> Related: Nokia appoints new CEO of the new CEO of Nokia shares rose on Friday five challenges: weak service high-end products of Nokia's new strategy has failed CEO: The first thing is to listen after he took office analyst Nokia's new CEO cautiously optimistic about the appointment of Elop Nokia CEO Olli-Pekka Kallasvuo, president and chief end to leave


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