Reporter Zhang Yingjie
2011, the terminal market undoubtedly will usher in a fierce battle, but war is no longer just a mobile phone manufacturers,Christian Louboutin grey patent calfskin Declic 120 slingback, which has become the major operators to seize market share of the key factors. Recently disclosed that China Mobile is expected to Central Purchasing 2011 TD 30 million terminal, comprehensive coverage of high school low-end, but the message has not been confirmed by the relevant departments of China Mobile. The view from the past year, from Apple to Blackberry and then sections of the star terminal, the terminal operators involved in the unprecedented scale of the market and have realized that there is appeal for the 3G terminal products is critical to compete for customers.
Furthermore, 2G to 3G evolution of time operators involved in the terminal market, the competition will be from the earlier simple tariff competition, evolved into including their own business, expand the channel, end-products industry as a whole chain of full competition. In which mobile phone users to buy mobile phone models along with change, prepaid calls using voice and data services become mainstream, the relationship between operators and users are also more closely. Therefore, the focus on user needs, so that the integration of mobile phones and services more closely, without a doubt is the future operators, competition key to success.
operator end products compete for 3G customers is essential. Today, went to the Chinese New Year promotional season,Christain Louboutin black leather 'Roman 120' button detail booties, the three major domestic carriers have made large-scale power terminal market,
in various packages dazzling the eyes of consumers,Chole Wooden wedge leather sandals, operators involved in the terminal market is the most direct means of tying into the mainstream. Unicom sources, China Unicom in addition to continuing to build iPhone 4, thousands of 3G smart phones and other marketing programs, has just introduced the Nokia C7 has been identified as important during the festival 3G models, the formation of a variety of sights gift Unicom 3G mobile phone market situation. China Telecom launched the
According to the Tianyi 3G package; even if there is no introduction of new tariff packages for China Mobile to send calls through the phone bill stored in a disguised form package rates to achieve a 5 fold ... ... As a result,CHRISTIAN LOUBOUTIN Bana 140 patent pump, 3G or even the actual tariff barriers have been less than 2G.
addition to out compete, there is infighting. Appliance store operators and operators with a one way into the terminal market. For example, in the Suning Appliance 移动营业厅, in addition to the counter with various handset makers,Christian Louboutin Fortitia 100mm sandals, the Suning has set up a custom mobile sales counters for sale of mobile phones and other mobile custom tailored services. Also, points for Suning Appliance to take the form of mobile phone, a mobile user to offer Gold. Sun Weimin, vice president of Suning Appliance, said Su Ning across the country to cooperate with the operator.
All in all, the last 2G era, mobile phone users to buy their own expense, and then select the carrier network, the basic operators and mobile phone sales separately; but now it is different,Christian Louboutin Pumps, the main push operators to promote mobile phone terminal model bundled packages , operators and mobile phone users increasingly close relationship. The context of the rise in prices, which are close to people's livelihood, to attract an effective measure in the low-end customers, but also focus on the 3G era of new rules of marketing.
terminal operating mode changes caused by mobile phone usage patterns change
industry analysts believe that 3G in the first year just past, the market has become increasingly clear reflection of the competition three operators Strategies and means: to move take a personal mobile phone market share majority, in order to pull customers, with rounds of Unicom not only in defense, is also gaining a foothold in more places, firmly in control of the broadband initiative in their own hands, can be seen as Breakthroughs in telecommunications but also to grasp the point, close to the people's livelihood, multiple-choice questions on an issue, to
Furthermore, large-scale intervention terminal market operators, mobile phone users to buy and use mobile phone models along with changes:
Change One: pre-paid calls using the call to become the norm. 3G, a regional agent-based mobile phone sales channels has undergone tremendous change: as the mobile phone operators in the core sales, mobile phone manufacturers through customized access to the broader retail market, agents enter the Internet through e-commerce, changes in market structure the era of 3G mobile phone sales increased competition, while the channel is flat so that consumers can get more and more affordable.
Change II: data services into the mainstream consumer. For the consumer, not just a simple phone call tools have also become a multi-functional information terminals, read news, play games, stock trading, positioning,Christian Louboutin Brigette 140 python shoe boots, download music and a wide variety of functional products, personalized information needs to be met. Side of the three major telecom operators to develop applications, while efforts to increase benefits, both to accelerate the popularity of thousands of smart 3G phone as 3G promotional strategies, but also introduced calls to send the stored mobile phones, buy mobile phone to send calls and other activities. But there are also industry analysts believe that, despite the 2G terminal subsidies will be drastically reduced, but not completely stop the 2G subsidies.
view of this,Christian Louboutin Christian Louboutin Multi Booty 140 boots, the relationship between operators and users will be more closely, 3G along with higher customer loyalty, 3G users from high-end strategy to penetrate the low-end needs of the outbreak.
phone and service integration is the key to the future success or failure of operator competition
new era, the natural carriers also have new requirements. The survey found that current users of both the specific emphasis on the terminal operators, carriers pay more attention to service, services, and one less terminal, so the integration of mobile phones and services more closely in the future the key to success or failure of operator competition.
but the current market, operators and consumers, there are still various problems caused by the gap. Ai Media data show that in 2010 China's 3G network construction business development and steady progress, the network has taken cities and towns across the country, exceeded 41 million users, however, 3G handset prices are generally high and the application, lack of application of the common people loved is still restricted the rapid development of China's 3G industry, the biggest bottleneck. 3G mobile Internet platform portal release of the Among them, a long battery life, poor questions, but also the most talked about, even people in the industry, said: battery or as a stumbling block to the development of mobile terminals.
Thus, in 2011, operators should end at a relatively low price broke down the people's of the 3G smart phone applications and technology innovation. Only the integration of terminal and services more closely, to make their own in the fierce market competition in an invincible position.