gucci do high-end labels

已有 90 次阅读 2011-8-11 12:38

Can This Rapper Skip a Beat? Most musicians become big names, and only then, if they???¨o?¨¨re lucky, do high-end labels line up to utilize them. Rapper Theophilus London skipped right to the finish. Before his first album is even out this month, he???¨o?¨¨s collaborating with Gucci, designing shoes for Cole Haan, and is the new fall face of Tommy Hilfiger. London (whose first name is pronounced "authentic gucci handbags") is renowned for his retro-beats that blend hip-hop and New Wave. His music recalls artists for example Morrissey, Prince, Marvin Gaye, and Michael Jackson. A progeny of mass-marketed stars, he's pioneering a brand new path for music by cultivating his image first and?aafter several luxury brands have jumped aboard?ais building his musical reputation later. London might be young, but he runs just like a well-oiled machine when it comes to selling himself. The 23-year-old, who was born in Trinidad and raised in Brooklyn, briefly studied marketing attending college and told Newsweek that through his work with Mountain Dew along with other corporate entities, he has learned ???how to push a brand.????ì?¨¨ The first step: striking a careful balance between fame and oversaturation. But, to purists who complain about the mainstreaming of rap, London's newfound fame still seems premature. In a overview of Lover???¨o?¨¨s Holiday, a mixtape he released in February, the background music blog Pitchfork derided London to make his mark about the fashion world. ???To quote a better lyricist than him,????ì?¨¨ wrote the reviewer, ???you simply haven gucci shoes handbags?¨¨t earned it, son.????ì?¨¨ But fans don't mind these tactics?aand they appear to be working. He's finally debuting his first album, Timez Are Weird These Days, on July 19. Already, his first single ???Last Name London,????ì?¨¨ has been heaped with praise, and that he has released an animated video for another song about the album, ???Girls Girls $,????ì?¨¨ which he says was inspired by ???the hype and importance of the web.????ì?¨¨ The interest started soon after the release of his incredibly popular This Charming Mixtape in January 2009. London began selling out small venues, and juggling invitations to perform internationally. His style?askinny black jeans, fitted blazers, Malcolm X sunglasses and a Borsalino (the wide-brimmed felt hats worn by Hasidic Jews)?a quickly attracted attention from bloggers and fashion editors, with GQ labeling him a ???style icon.????ì?¨¨ In 2009, the beverage company Mountain Dew (and also a marketing agency called Cornerstone Promotion) sponsored the discharge of his first two singles, ???Humdrum Town????ì?¨¨ and ???Flying Overseas,????ì?¨¨ (which features Solange Knowles) as part of its Green Label Sound project, which fosters emerging artists. London then signed a yearlong contract with Bushmills Irish Whiskey, appearing in an ad campaign with the slogan ???Since Way Back.????ì?¨¨ After releasing his EP, Lover???¨o?¨¨s Holiday, in February, London performed on The Late Show with David Letterman. The following month, Microsoft paid him over $15,000 to do at a Bing party during the South by Southwest Music Festival. He played over 15 implies that week?awhich brought him many new fans. Nylon magazine dubbed him ???Hip hop???¨o?¨¨s newest cool kid,????ì?¨¨ and MTV Buzzworthy called his music ???simultaneously retro and forward-thinking.????ì?¨¨ Luxury outlets are focusing and "getting better still at recognizing young talent early and figuring out what type of strategic partnering they require,????ì?¨¨ says Chris Chambers, who runs an image-marketing and public relations firm that counts rappers Drake and Jill Scott among its clients. ???It may not have been done intentionally, but Theophilus???¨o?¨¨ image reflects what European brands understand.????ì?¨¨ His manager, Knox Robinson, says that Theophilus ???engages just like a Proctor & Gamble.????ì?¨¨ Robinson explains that London???¨o?¨¨s early exposure is only going to help push his musical career. ???In relation to designing a brand, the only method you can have confidence in the product is if you have it in the marketplace,????ì?¨¨ he says. Robinson says that London makes money from these brand relationships and show fees?aalong with ???judicious????ì?¨¨ budgeting and spending. ???His retail politics are based on the Obama campaign,????ì?¨¨ Robinson says. ???You???¨o?¨¨re not waiting for one big show. It???¨o?¨¨s doing smaller shows for decent fees constantly.????ì?¨¨ Gucci recently sponsored a collaboration between the rapper and also the gucci designer handbags, for which Ronson designed a shoe and released an audio lesson called ???Souls burning.????ì?¨¨ In May, London was photographed for L???¨o?¨¨Uomo Vogue, the Italian men???¨o?¨¨s magazine. He loved a Lanvin blazer he wore during the shoot a lot he cold-called in france they fashion house to inquire about if they would outfit him to have an upcoming show. Throughout the Cannes Film Festival days later, the musician was dressed with a label the very first time, in eggplant-colored pants and jacket. After the show, London tweeted ecstatically: ???Props to Lanvin for swagging me out for today???¨o?¨¨s show in Cannes.????ì?¨¨

gucci do high-end labels


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