Burberry in fashion

已有 67 次阅读 2011-8-11 11:50

Burberry in fashion after recording bumper profits May 27 2010 Graeme Evans Luxury goods firm Burberry posted a larger than expected ?¨o215million profit jump yesterday. It followed the opening of recent stores and the brand's digital presence being boosted. Burberry said the profits haul, that was 23 percent higher than a year ago and most the ?¨o205million expected within the City, was achieved in "very challenging markets". The burberry factory outlet hailed the success of their sales strategy, which sought to "purify" the Burberry brand. This set out to close inappropriate wholesale accounts and introduce a pricing policy which ensured products for example rainwear and cashmere scarves were never marked down. Burberry also brought greater clarity to their brand with the labelling of Burberry London like a wear-to-work range and Burberry Brit as casualwear. A larger proportion from the firm's marketing spend was shifted online, boosting awareness and also the reach from the Burberry brand. They now have greater than a million Facebook followers, while their social networking site, artofthetrench.com, has brought a lot more than seven million page views since its launch in November. Investment The organization said plans for the current financial year included an increase in capital expenditure to ?¨o130million from the ?¨o70million spent this past year. This can feature between 20 and 30 new stores in areas such as the Americas and Asia Pacific, in addition to store refurbishments and purchase of digital commerce. Retail sales rose 19 percent to ?¨o748.8million around to March 31, accounting for 58 percent of total sales, after Burberry opened 21 stores and closed nine. There was double-digit like-for-like sales increase in Europe and Asia Pacific, with London stores continuing to profit from currency movements and much more tourism. Investors were encouraged through fake burberry bags, boosting Burberry shares. Kate Calvert, analyst at Shore Capital, said: "Burberry is an under-exploited brand and a fantastic longterm growth story. "They have significant chance to expand geographically in america and emerging markets, in addition to to diversify the company into new product categories." Burberry in fashion after recording bumper profits May 27 2010 Graeme Evans Luxury goods firm Burberry posted a larger than expected ?ê215million profit jump yesterday. It followed the opening of recent stores and also the brand's digital presence being boosted. Burberry said the profits haul, that was 23 percent greater than a year ago and more than the ?ê205million expected in the City, was achieved in "very challenging markets". The company hailed the prosperity of their sales strategy, which sought to "purify" the Burberry brand. This set out to close inappropriate wholesale accounts and introduce a pricing policy which ensured products for example rainwear and cashmere scarves were never marked down. Burberry also brought greater clarity to their brand with the labelling of Burberry London as a wear-to-work range and Burberry Brit as casualwear. A larger proportion from the firm's marketing spend was shifted online, boosting awareness and also the reach from the Burberry brand. They now have more than a million Facebook followers, while their social networking site, artofthetrench.com, has brought a lot more than seven million page views since its launch in November. Investment The company said plans for the current financial year included a rise in capital expenditure to ?ê130million in the ?ê70million spent this past year. This will feature between 20 and 30 new stores in areas such as the Americas and Asia Pacific, in addition to store refurbishments and investment in digital nordstrom burberry cashmere scarf. Retail sales rose 19 per cent to ?ê748.8million in the year to March 31, comprising 58 per cent of total sales, after Burberry opened 21 stores and closed nine. There was double-digit like-for-like sales increase in Asia and europe Pacific, with London stores continuing to benefit from currency movements and more tourism. Investors were encouraged by the report, boosting Burberry shares. Kate Calvert, analyst at Shore Capital, said: "Burberry is definitely an under-exploited logo and an incredible longterm growth story. "They have significant opportunity to expand geographically in america and emerging markets, as well as to diversify the brand into cool product categories."

Burberry in fashion


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